ASIC has abolished Trading Names. If your business runs under any name that isn't your exact registered entity name, customers cannot find you online. We fix that — for $49 a month.
The deadline is NOW — businesses are going invisible today.
In April 2026, ASIC abolished the "Trading Names" category from the national register. Here's what that means for your business.
The government quietly abolished the "Trading Name" category. Businesses operating under a trading name different from their legal entity name are no longer officially registered under that name.
If someone searches "Dave's Electrical" but your registered name is "D.J. Smith Pty Ltd", there's nothing online connecting you. You're invisible to anyone who knows you by your trading name.
Without a website tied to your trading name, Google has no proof you exist under that brand. Competitors with websites will appear above you — or instead of you — in every local search.
We build and manage a professional website under your trading name. You focus on the job — we handle everything else.
No hidden costs. No surprise invoices. One flat rate, everything covered.
Your trading name as a proper .com.au or .au domain — registered and managed for you.
Blazing-fast Australian servers. We handle uptime, updates and maintenance — all included.
Looks sharp and loads fast on any device — built for customers searching from their phones.
Need to change your number or add a service? Just WhatsApp us. Done same day.
Every Steady Sites website is secured with HTTPS. Customers see the padlock — trust built in.
Meta tags, sitemap, fast load times — your site is built to rank in local searches from day one.
No setup fees. No lock-in contracts. Pay month to month and cancel anytime.
Get back on the map — fast.
No lock-in · Cancel anytime
The complete solution for most tradies.
No lock-in · Cancel anytime · Setup included
Dominate local search. Win more work.
No lock-in · Cancel anytime · Setup included
"I had no idea my trading name was gone until a customer told me they couldn't find me. Steady Sites had me back up within two days. Absolute legends."
"The $49 a month is nothing compared to losing a single job. It practically pays for itself. And the site looks great on my phone too."
"Sorted in a WhatsApp chat. No tech stuff, no passwords. They set it all up and now I just message them when I need a change. Dead easy."
Fill in your details — it opens a WhatsApp message directly to us. No accounts, no contracts, no waiting on hold.